Farmers often ask why the media don’t give more space and airtime to the positive stories in farming?
According to David Yelland an ex-editor of The Sun, Britain’s biggest-selling daily newspaper, the answer lies in the industry projecting itself with confidence. Farmers need to portray themselves as “victors” rather than “victims”, he told the Oxford Farming Conference in January.
So, if you are a Farming Victor, or you know one, then why not nominate them – or enter yourself – for the 2009 Farmers Weekly Awards. And don’t rule out an entry on the grounds of size or because you assume there will be stronger entries. Everyone running an efficient business should be considered as worthy of being a winner.
The awards are about recognising the enormous contribution UK farmers make to society and the environment, celebrating achievements and innovation of farmers in order to greater promote the sector to the wider world.
As any industry award nominees and winners will testify, getting shortlisted is fantastic PR for you and your business. It can open doors to new contacts and business opportunities, as well as giving you and your staff a huge morale boost for the recognition of your hard work and dedication.
If all that isn’t enough, there’s the chance to attend one of the best nights in the farming calendar. The winners will be announced at a glittering ceremony which will take place at the Grosvenor House Hotel, Park Lane, London on 8 October 2009. It’s a night not to be missed.
There are 16 categories up for grabs, and you can find the full details of these and, more importantly, how to enter, by clicking here.