Golf Clubs need to fight off Groupon Threat, says boss

Steve Rumball,  the manager of Chalgrave Manor Golf Club in Befordshire has warned that the group-buying discount website Groupon is a threat to British golf clubs and has called on the industry to work together to defeat it.

He suggests that Golf Clubs should work together on their own schemes to offer pay-as-you-go and nomadic golfers the same experience as the Groupon offers, whilst retaining the money within their own organisation.

Groupon have seen a massive 100% growth in its golf market in the past year, whilst clubs in the UK lost 42,700 members in 2011. 

You can read the full article on the Golf Club Management Website