Call for Clearer Cheese Labelling

CheeseSection-624x467Farmers for Action (FFA) is calling on Supermarkets to label their own-brand cheese with Country of Origin, in order to avoid ‘blatant’ misleading of customers.

FFA chairman David Handley said a large amount of cheap imported cheese being sold under supermarkets’ own brands was not matching the standards required by British dairy farmers.

Supermarkets were “sucking in” cheese from all over the world, but the consumer has no knowledge of its origin or its production methods, he added.

And he accused some major UK supermarkets of using cheap imports of cheese as a “tool to drive down British milk prices”.

“The cheese market is in disarray and we have an awful lot of concerns about labelling standards,” said Mr Handley.

The full story is here in Farmers Weekly