The Potato Council’s Potato Week is under way, aimed to drive awareness and sales of named potato varieties, and give British Potato growers a boost.
Here’s a quote from the Potato Council website:
Potato Council marketing manager, Kate Cox, said: “The autumn is a crucial time for potato consumption and the crux of our campaign – which is timed to coincide with main crop harvesting – is to encourage shoppers to trade up to popular named varieties. In doing so, we aim to promote increased consistency and enjoyment of potato-meals eaten in the home and encourage shoppers to see that they are worth paying a little more for. This in turn, will drive value growth of the potato category.
Commendable, though Mrs L’s hackles have risen slightly at the the (seemingly) women-only focused campaign, and the slighly nauseous title of “Maris Piper Mums” on the Love Potato Website. Perhaps in the Potato Council world, men are farmers, and the little woman is the cook? There are plenty of Agratech friends where the man does the weekly shop, and produces equal, if not much finer fayre than their lady partners. I can hear the cries of ‘calm down, dear’. But maybe next year we could have the Maris-Men?! 😉
That being said, there are some great recipes on the Love Potato website, and in particular Mr L is going to have a go at the Sticky Orange Potato Cake, so we’ll report back later.
Potato week runs 7-13 October. Happy shopping and cooking!The Potato Cuncil website is here. The Love Potato website is here