The Conservatives’ new Honest Food Campaign was launched yesterday at the National Farmers’ Union annual conference, by Nick Herbert, the Shadow Environment, Food and Rural Affairs Secretary.
The campaign which calls for an end to misleading food labels, has the backing of TV chefs Antony Worrall-Thompson and Hugh Fearnley-Whittingstall. The chefs believe that a clearer labelling system which shows the country-of-origin, to help shoppers buy British food.
Current legislation has a loop-hole that allows foreign meat processed in Britain, to be labelled as British. This means that some ready meals, for instance, that have been processed and packaged in this country, may contain meat and chicken from anywhere in the world.
The Conservatives are pushing a Bill to make country of origin labelling mandatory, and claim that clearer labelling will:
– Allow consumers to make informed choices about the food they buy
– Prevent non-British meat being labelled as British
– Support British producers by allowing consumers to identify genuine British meat;
– Promote superior British produce by highlighting the advantages of British produce
– Restore trust and confidence in British food and labelling in general
Nick Herbert, “People have a right to know where their food comes from. Meat labelled ‘British’ should be born and bred in Britain, raised to our high welfare standards.”